There’s a serious wind of change in celebdom. Not only big/small screen/stage personalities will have merchandising deals associated with their public personas.
Latest the join the game is Katy Perry who’ll launch her cat-shaped perfume Purr this very November. Inspired by “the Japanese world and all things completely cute”, Katy Perry’s Purr has top notes of peach nectar and a basket full of other fruits and flowers. All things cute.
Beware, shallow people, Anna dello Russo, the fierce editor of Vogue Japan will take the perfume shelves by storm with her Beyond fragrance. There’s no word of either Carine Roitfeld or Anna Wintour following her scent steps. Who do you think will sell better? Katy Perry or Anna Dello Russo? (via, images via 1, 2)