Trying too hard to blend fashion and food, McFancy is all smoke and mirrors. Just because you’ll take your ordinary rat and put it in a golden cage doesn’t necessarily make him a chinchilla. Except in the fashion industry. There it’s all about pretending.
Pretend the most and you shall have the spotlight! McFancy is a daring concept brought to us by Access Agency, specialized in helping brands in being different. (the story continues right after the jump, don’t miss the rest of the McFancy images!)
If McFancy sounds somewhat familiar to you, it must be because of that special particle we practically grew up with: Mc. Yes, that stands for McDonals. McFancy is just a fancy invention for the same ol’McDonalds! The very essence of our brand blinded generation lies within these rebranded packaging samples!
McDonalds’ McFancy is an artsy installation (read the same McDonalds fast food restaurant only with design furniture and complicated architecture) offering the same fries and burgers menu only with a couture label on. And make no mistake about it, the Burberry burgers and the Gucci fries taste just like ordinary burger and fries, it’s all in the calories, not the label.
Undoubtedly this pretty concept will seduce the fashion world beyond its trademark anorexia! Beyond any reasonable doubt, this is the gathering place for fashion people who’ll talk about Marc Jacobs’ latest collection while sipping on a cup of LVCola and tasting a crunchy Versace Apple Pie. I’ll have a Geevencheee Salad, please! Would you fancy a McFancy bite? (tCH)