Valentino marketing responsible: we need something striking, something feminine but noir, shot by famous photographers starring a very famous face. Blond haired, feminine, but not too much. Photoshop after effects, biensur. But it’s on a budget, it’s on a very tight budget. What do you have?
PR Agency: Yeah, sure, we get it, on a budget, famous photographer, famous blond hair lady, noir but also feminine. I think we have just the thing! (screaming in the background: hey, do we still have the set from Madonna’s Louis Vuitton ads last year? We do? Perfect! Call and set a photo shoot: Valentino Spring Summer 2010 ad campaign! What? Meisel isn’t free? Well, call in Mert and Marcus, they used to do shoots for Vuitton, too, right?) (the story continues with more images right after the jump! Click here for the gallery!)
And that’s how the new campaign was born. They would have had Madonna but she was already booked for Dolce and Gabbana so they had some other famous name: Hemingway. Dree Hemingway. It’s all good when it ends up good. Everybody’s happy, the photographers didn’t work too much, the after effects team used last year’s Vuitton layer mask only not so much (on a budget, you know… so instead of photoshopping her hair, they poured in some purple water color. Works too, you know?). (photos via)