Whenever I talk about fast fashion brands like H & M, I never take it quite literally. But I should!
Because fast fashion brands and fast food chains they tend to have the same policies: at the end of the day/season, unsold clothes are thrown out, considered garbage. They also have someone whose job implies holes making: before throwing out those perfectly wearable, squeaky new clothes, holes are made in almost every single article of clothing. Then it gets tossed out the back. What a saddening waste! I do hope the word will spread really fast and measures will be taken so those clothes will be used for higher purposes than filling up the garbage bins and fueling the black market! (via)
UPDATE: It seems H & M got word of the buzz created after Times wrote the above mentioned article and they promised they won’t repeat the unhappy cut&throw away isolated event ever again as it’s not even a common practice for the label. However, former H & M employees said the declaration was a lie through and trough, destroying unsold clothing being done chez H & M for years, systematically (also Wal-Mart and other significant fast fashion labels). While readers with a heart and conscience allover the world swear on boycotting H & M, the future will prove us if they will really succeed. (thanks, Adriana!)