Terribly feminine and wearable, the BCBG Max Azria collection for the 2010 Summer had me all bored halfway through. The respectable clothes and the cliché, déjà vu, there was too much room to breath chez BCBG.
Herve Leger-like bandage dresses, Versace-sques and Balenciaga-esques prints, there was too much of everything in this “new” collection. (the story continues right after the jump with more images and a video with the entire collection)
Bright colors, summer-y feelings, mini lengths and flowy pieces of fabric to create the impression of length for some dresses, everything points in a young, active direction. BCBG Max Azria is a cocktail collection for the most part, with no pants and no height compromise: tall, tall platform sandals, beautiful and comfy looking.
Simple hair and make up keep the collection to a healthy basic, almost glamour-less and street-fashion friendly. The clutch still holds the prime fashion accessory position with a significant lack of any other accessories: belts/necklaces/bracelets/head pieces.(you can see photos of the entire collection here)