I really was trying hard to find some good in this Ultimo lingerie campaign, their Fall Winter 2009 Collection, comme d’habitude, promoted by Melanie B.
As it was the case for the two previous campaigns – I just don’t feel at ease looking at those pictures. Somehow, Mel B’s beautiful, perfectly toned body doesn’t do the Ultimo trick. Does it? (the story continues right after the jump with more pictures!)
This, however, is the last campaign fronted by Mel B. Ultimo is searching for a new face… ahem body. As much as I understand the Vegas magic, I don’t feel the sparkle in this campaign. It just makes me wish for Scary Spice all over again! She was hot! Wild, frizzy and hot! Wasn’t she? Or do you prefer this over-worked, perfectly shaped Mel B as Ultimo portrays her? (photos via)