In these days of glory for the brands/logos fashion, this comes as thunder for the most logos aficionados out there: logoless and brandless clothes! Who dares to wear nameless garments?
It’s actually a smart initiative from a streetwise brand called Freshjive. In an effort to create fashion and make it wearable just for the good fashion reasons, Rick Klotz, designer and owner of Freshjive (and RMK, Warriors of Radness) tries to take off the tribe/gang feeling of wearing the same logo/brand starting with his Spring 2010 collection. (the story continues right after the jump!)
Designing a brand’s logo and building a brand’s identity from that point on is a challenge for any designer out there. Inspiration and creativity bond together in this very special project of branding/logoing. But at some point, things got further and deeper. At some point, brands, logos became more powerful than the brands, images took over speeding the entire non/fashion process. This is a great initiative to freshen up the perspective on fashion and bring some consistency to the way we dress.
Wearing this and that should never be a question of label or logo. It should be conditioned by the way it feels/fits. Being honest with your wardrobe and your mirror is a great challenge and Freshjive’s initiative is the path to sanitize fashion. Would you take it? (The Hundreds via PSFK)