Remember Rem Koolhaas Prada Transformer? Well, it was said that from a point on it will shift position in order to enable the cinema facet to take over.
From June 26th to July 5th, a special festival co-curated by Alejandro González Iñárritu was hosted by the Prada Transformer. The film festival, called “Flesh, Mind and Soul” was projected on one of the faces from a tubular center piece. With an all-black interior, the new Cinema-positioned Transformer looks as it was never destined for something else. Architecture, (sigh!) such a wonderful spell to cast! (more images right after the jump!) (Iwan Baan via ArchDaily)