LVMH joins the design competition wave and throws a challenge to privileged students attending the Fashion Institute of Technology (FIT): creating bike clothing and accessories. The new designs have to be affordable, practical and stylish.
The designs will be unveiled as DKNY prototypes this summer, for NYC’s Summer Streets. Winning designs: poncho, jacket and travel bag by Jessica Velasquez were awarded with $5,000. Hopefully it won’t turn out as disastrously as DKNY’s previous pro-biking campaign!(via)