My visions on architecture and fashion go as far as the new Prada Transformer. Being a highly praised mix of fashion, architecture and art, the new Prada Transformer actually makes me think about Chanel and Zaha Hadid’s Bag-Art Pavilion with undissimulated nostalgia and appreciation.
The Prada Transformer was conceived by Rem Koolhaas as a four-in-one tent-exhibition: Art Exhibition, Cinema, Fashion Waist Down Exhibition, Special Event (Fashion Show) all physically rolled to fit into the same architectural structure (the story continues right after the jump with more images and inside videos)
The Prada Transformer is currently based in Seoul (in the Gyeounghui Palace Garden). There’s a special mention on the prada-transformer.com website under Admission: Free but advance reservations are needed. Wait, what?
Prada Transformer’s Cinema starts on 26 June, The Art Exhibition on July 30 and the Special Event (fashion show) is undated. The project’s presentation by Rem Koolhaas himself is very interesting and the concept of taking Prada Skirt’s Art from the fashion-catwalk-laboratory so close to the wide public is exciting. But my common sense is alarmed by the way art is turning into fashion. And fashion into that kind of art. Would you like to be a part of the Prada Transformer? (via 1, 2, 3, 4)