Matthew Williamson H&M Video Ad We Need A Change

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Matthew Williamson For H&M. The ad video is out. And it’s mind blowing! Whoever came with the spaced-out idea of a Matthew Williamson-meteorite should be credited accordingly!

We Need A Change, the background music you’ll hear throughout the video was apparently composed and produced especially for this ad campaign by Malcolm Pardon and Fredrik Rinman with Johan Renck lyrics. Daria Werbowy looks to be the main model for the campaign, but there’s an entire lineup of models for this video, not just Daria! How does it look like to you? stellar? too much? (via)


#1 Ellington on 05.08.09 at 10:32 am

That was a bit of fun. It actually made me laugh!

#2 Star Dust on 05.15.10 at 8:15 am

Gorgeous, great music.
But the clothes look like we really do need a change. Very dated.

Is the video hinting that MW is hetero at the end?

Very derivative but it grabs you. Sounds like Dariah says “Piss Boring” at the start too, which I hope she does.

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