I’m beginning to think that the good side of the credit crunch is having to come up with new and improved ways to keep up with fashion (and every other aspect of our blessed existence).
Victoria’s Secret Biofit 7way fit bra is one of those wonderful inventions that could make me order the product even without seeing its advertising campaign. And not because it’s Victoria’s Secret (not even because it’s Alessandra Ambrosio promoting it) but because it’s a smart gadget for any woman! (the story continues right after the jump with more images and the video ad)
Of course, I would’ve preferred a soft bra, not a padded one like this Biofit but the 7way part is enchanting! Said to be made from a revolutionary fabric that adheres and remains in place with different padding adjusted to each cup, I have to try it to be convinced. Would you rather have 7 different bras or just this one with 7 way to arrange your straps for every outfit cut? (photos via 1, 2)