Is it Thursday yet? Topshop’s New York store will soon open its doors (tomorrow, April 2!) and it’ll look like this!
Bright and colorful, spring-ish and simply Topshop, the new New York store looks just like the Oxford Circus Topshop store, on four levels and 28,000 square feet just for selling (from the 40,000 square feet of total surface) with a DJ booth for busy days or special events. (the story continues right after the jump, don’t miss the gallery with pictures from the new NY Topshop and Kate Moss’ Spring 2009 collection for Topshop!)
The main floor’s theme is Glory Days but it’s at the mezzanine where the Kate Moss goodies are! If you’re dreaming about those gorgeous Topshop heels, you’ll have to go all the way to the third level!
Kate Moss new Spring Summer 2009 collection for Topshop doesn’t bring a world of novelties. Still has that thrift-air, like going through someone’s closet, with no style in particular. Oh, maybe Kate Moss style. Which is still nothing impressive giving she still wears skinny jeans when everyone (and their dog) swears on flares.
The absolute surprise for this 9th Kate Moss collection for Topshop is her Liberty collaboration. I was an ignorant in all things Liberty but I’ve done my homework: Arthur Liberty started Liberty in 1875, a small shop in Regent Street selling ornaments, fabric and small art objects from the East (and Japan). In less than two years he repaid the loan used to start his small business and he even bought the space he had previously leased for the store opening.
In only 10 years, Liberty has become the most fashionable store around, mostly renowned for its fabrics used both for clothing and furnishings. In the 1920s, the magnificent Tudor building, the Liberty shop, was built, following the owner’s inspiration to create a home-like environment, not a store. Arthur Liberty died in 1917 but his store went on, promoting contemporary and traditional designs. The 60s brought Liberty into fashion.
With products raging from womenswear to home furnishings, Liberty stands alone in the world of prints with its traditional colorful Art Nouveau-ish fabrics. Kate Moss took advantage of this iconic name and representation, bringing all things Luxury closer to the young generation. Mixing and matching different floral prints, Kate’s Liberty for Topshop looks better in the advertising pictures than the bland Topshop presentation of this acclaimed collection.
Is it just me, or this ad campaign looks every bit like the Armani Fall Winter 2008/2009 with Jessica Stam (that is, if you can see beyond the unrecognizable photoshopping of Kate Moss and only refer to the photographic technique)? (via 1, 2, 3, 4, 5)