There’s so much to do when it comes to environmental friendly industry, people should be encouraged and promoted to get more involved and go green. So, naturally, I couldn’t skip this enchanting piece of news: the world’s first eco factory!
And no, it’s not the vintage-kind of green! It’s something authentic, thoroughly planned and constructed by a renowned retail chain: Marks & Spencer. (the story continues right after the jump!)
Even thought the video is quite self explanatory, I won’t refuse myself the joy of actually writing about such great green initiative! M&S started producing their lingerie in Sri Lanka, in a tip-to-toes green factory: starting with the bricks 90% made from local soil and only 10% from cement, the construction’s emplacement and round design, the green grass roofs, everything points towards green. This is M&S’ plan A, something working towards the environment and not against it. Does it influence you to buy more from them? Or all you care about is fashion, no matter the green factor? (via, photo via)
2 comments
I think that this is really rather nifty!
I like Marks and Sparks and I have to say that I miss them a lot since they left Canada.
Its nice to see them being forward thinking.
This is great! I would rush off to M&S to see for myself if it’s great and if the lingerie has a good fit. And since one of my fave fashion writers like Hilary recommend it…..hmm…..
But alas, we have since years no M&S anymore in Amsterdam. Although I’d only bought there some nice English goodies I love so much. I still miss the shop…..
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