I’ll start by saying I don’t want to participate in an endless debate about the yay/nay –s of animal testing.
I think everyone can and should judge by him/herself if given sufficient information. Animal testing is not economy-addicted and thus it doesn’t necessarily disappear when there’s no relevant economic growth. (the story continues after the jump! don’t miss the rest of the pictures!)


Animal testing in the fashion industry is and will continue to be a controversy from strictly the industry’s point of view and in every morally objective perspective. This new advertising (more of an awareness than advertising) campaign signed by Jung V Matt advertising agency sets some clear facts. As clear as a perfume bottle!

The campaign is called Flacons (that’s French for bottles) and was made for NOAH Menschen für Tiere e.V. (you can read more about their initiatives here. There’s also another one of their ads below)

Do you thing the ad prints will make an impact? (to obtain real results in the matter, should they target the end consumer or the scientific community?) I for one feel like a child in the bio lab! (you can read more about animal testing here, here and here; more about the agency behind this project here) (the high res pictures are also available, just click the thumbnails below!) (via 1, 2)



















5 comments
Well I will say that their ads are striking and stirring. The are sure to garner attention be it positive or negative. I always read the labels of things I purchase to see if they mention fair trade or no animal testing. Some do and some don’t.
pictures like these really turn me off from the issue.
whoever created them may have valid points, but i dont want to listen
These flacons shocked me but I’d wear my Lancome mascara and have used my medication…….
I believe what you are doing is rite! Animal testing is WRONG!
I can understand testing for medical products (I’d like to know if the medication I am taking will cause permanent damage to my body), but for other industries, I do not understand why.
There are some standards that should be reworked when it comes to animal testing.
For the medical industry: make it as humane as possible. Make sure that you’re making the animal feel as comfortable as possible if you are doing any testing. I know that people will argue that the results from testing drugs on animals does not produce clear results and that the results differ from the animal to humans, but if we didn’t start there, we wouldn’t have anywhere else to start. Most drugs undergo a trial basis anyways where they use human volunteers to test the drugs.
For the cosmetics industry: obviously, if you need to test an ingredient on an animal, you shouldn’t be using that ingredient. Stick with natural ingredients (flowers, essential oils, salts, minerals, rocks, fruits, vegetables, grains, and if you need to use synthetics, use ones that have been proven safe for YEARS), and fair trade ingredients so people who are in struggling countries or remote islands can also make a living as well. It’s common sense. Most cosmetics on the market nowadays are really chemicals that dry out or irritate the skin anyways. :P
For other industries: there have been pointless tests on animals. Clorox is inclined to do testing on animals to see the results of ingesting bleach. The results are all the same. We get it, people; don’t drink bleach.
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