I’ll start by saying I don’t want to participate in an endless debate about the yay/nay –s of animal testing.
I think everyone can and should judge by him/herself if given sufficient information. Animal testing is not economy-addicted and thus it doesn’t necessarily disappear when there’s no relevant economic growth.
The story continues after the jump! don’t miss the rest of the pictures!
Animal testing in the fashion industry is and will continue to be a controversy from strictly the industry’s point of view and in every morally objective perspective. This new advertising (more of an awareness than advertising) campaign signed by Jung V Matt advertising agency sets some clear facts. As clear as a perfume bottle!
The campaign is called Flacons (that’s French for bottles) and was made for NOAH Menschen für Tiere e.V. (you can read more about their initiatives here. There’s also another one of their ads below)
Do you thing the ad prints will make an impact? (to obtain real results in the matter, should they target the end consumer or the scientific community?) I for one feel like a child in the bio lab! (you can read more about animal testing here and here; more about the agency behind this project here) (via 1, 2)