You may remember a Photoshop teaser I made a while back regarding this new Spring Summer ad campaign for DKNY Jeans shot by the Sartorialist.
Now the real photos have surfaced and, I must say, I may as well stick to my photoshop! Because the real thing looks just as awful as a paste-in, imposed photo on a strange background. Scott Schuman did what he only knew best – photographing people in the street. Only this time, the expectations from an actual ad campaign are higher than those of the average street-style-blog-consumer. Not to mention the incredible amateur border! I could see those pictures working wonders for one of those catalog selling businesses (or simply for the original street style blog) but I can’t see this kind of official marketing selling actual fashion. Do you? (photos via tfs)