Today I wanted to take some news time off and write something else. Not your usual Stylefrizz article, but then again, what is your usual Stylefrizz article?
I started this wonderful (blogging) adventure not long ago without a specific idea in the back of my head. Just doing what I always wanted and loved – reading news about the young, beautiful and famous, going through every fashion defile, searching for new and surprising clothes and accessories.. A girl’s gotta do what a girl’s gotta do! I never was a fervent magazine buyer and my few years of buying this and that fashion-zine were enough to make me throw them away without regrets. I didn’t found what I was looking for. Not completely.
I always thought there was something very womanly about fashion (and beauty) magazines. I once said to my rebel self that when I’ll grow up, I’ll buy fashion magazines. The curiousness of it all was that in my teens I was paying more attention and buying religiously Vogue more than “when I grew up”. Why was that? How did I loose interest?
Fashion magazines (like any other media) are to me a way to manipulate masses, a lucrative, prosperous business where images and brands rule the fashion land. There’s no beauty, no authentic style in those paper pages. There’s just a publishing house asking for subjects that fall in most wanted… or most talked about… Ordered by editors in chiefs and dead-lined by aspiring editors in-chief. In other words, what’s there to read in a magazine that hasn’t been touched by the marketing wizard? That hasn’t seen the light of so many editors screen, publishers and layout supervisor?
Not too long back, I asked you how you see blogging evolving and how would you make it better (there’s always room for better). By writing this, I’m somehow taking things back to that question. Because I was a magazine consumer (not loyal to buying magazines, but as they say, Errare humanum est, perseverare diabolicum – to err is human; to persist is of the Devil) but did not found what I was looking for in those pages, I switched to internet.
Because I was a magazine consumer who wasn’t looking for a simple “oh, what a beautiful dress!” tagline, I switched to internet. Because I was a magazine consumer who wasn’t bound to magazine photo shooting beauty, I switched to blogging. I wanted to have my own saying in this matter. To make my own beauty in this fashion madness.
I wrote all this partly because Sal from Already Pretty made me think about something I left in the background, still running, but passively. She made me reflect about what we think about ourselves and the surrounding world. About what they’re teaching us to believe about beauty. About beauty and standards. About magazines and skinny framed bodies. About our mind’s freedom to think what it wants and not what we’re told to and smart marketed to.
I wrote this because I wanted to go beyond the news and the fashion frenzy to who we really are, us, the fashion and media consumers. And what we really want and think about this and that, about everything. Because we do think. Because we’re not only doing what we’re told to, because we’re not only the clothes we wear but also the mind that chose them and put them together. Because we’re not only shopping the wardrobe that has been seen on A-listers (or B-Z listers worldwide) but because that’s how we placed ourselves on social and cultural scales.
What’s beauty to you? Which one of your hungers is fed with fashion and blogs? Is this fashion constellation raining glitter on you so you’ll feel sparkling in the night, just because you’re doing your daily fashion and gossip readings? (no via. Just me and you)