Tennis is, for me, the sport par excellence. Karl isn’t keen on sports, but is the King snob specialist of all snobs.
I don’t know what kind of racket this is and if indeed it’s a masterpiece, technically speaking. It’s carbon fiber, like her black sister, but besides being neon pink, it got an offspring – the white and pink Chanel tagged tennis balls. Judging by the price of her sister ($255), we could only hope it justifies the gap between a normal (great tennis racquet) $70 and a pink stylish $ two hundred and something. Then again, what’s the use of playing tennis if you can’t brag about your Chanel?
The Racket was presented in the Spring Summer 2008 Chanel Collection (please allow me that ‘awwww! Gemma!’ moment – thank you!) and you can even see that there’s more to the Chanel Racket colors palette than we were led to believe! This proves, once more, the marketing design genius of Karl Lagerfeld who saw an opportunity and explored it fully by not only issuing a Chanel tennis racket but also by painting it all sorts of lovely fashion colors!
After all, it is but a sports racket, there’s no astrophysical science behind it (or is it?) and people who enjoy tennis will also enjoy a quality tool that would enable them to play the game with more ease and, overall, better. Of course, nothing sells for itself and when the Kardashians propelled the Chanel Tennis racket into the limelight again, everyone (and their dog) wanted a piece of the fashion ball game.
Not necessarily because they liked how Kris Jenner moans when she’s hitting the ball, or because they felt the unending love her daughter, Kim Kardashian, demonstrated when she gifted the Chanel racket to her mother (out of guilt, no less). But because, plain and simple, that racket was on TV! And if they can get a piece of the item which was on TV, it’s like they’ve been on TV themselves. Or not. (oh, yes, that’s one of the joys of a boutique: anyone can pop in and buy whatever they want. So Kim bought a Chanel racket for her mother which means the Chanel racket appeared in one of their reality TV series episodes)
Don’t worry, though, if tennis is not your game, Karl Lagerfeld has something for you as well: badminton or ping pong? Chanel has it all! (via fwd, chanel.com, instyle.com)