Urth acts under the saying “redefining luxury” and helps fashion’s conscience develop.
Given that mining is a harsh process for those involved as for the environment, it seems someone finally put some sense together and decided it was about time to do something for the environment, and not against it. Through the Urth Solutions program, profits from the gold products sales are reinvested in the community where the gold was mined. It sounds so good, I almost don’t believe it! I’m not a big fan of jewelry myself. I got my wedding ring and it’s quite enough for me. From time to time, I wear fantasy jewelry, but I’m very fond of the idea that wearing something can actually do some good in the world!
Does this campaign sound real to you?
(via vogue, urthjewellery)