Comments on: Kenneth Cole We All Walk in Different Shoes Advertising Campaign

By: dustbury.com » Approved by the Platform Committee

dustbury.com » Approved by the Platform Committee — Thu, 11 Sep 2008 12:00:17 +0000

[...] Kenneth Cole leaves me cold as a cod, given his tendency toward preachiness, but the Reaction line, which has been around for a decade now, tilts a little more toward the [...]

By: Birkenstock Shoes Fight Against Breast Cancer — StyleFrizz

Birkenstock Shoes Fight Against Breast Cancer — StyleFrizz — Mon, 03 Mar 2008 16:23:12 +0000

[...] you take part in awearness campaigns? Would you take part in this one because it’s about Birkenstock? (I know I would! And I know some [...]

By: kpriss

kpriss — Sun, 17 Feb 2008 21:08:20 +0000

@Linda – thanks! it seems the feedback is rather negative for this campaign, anyway, let’s wait and see what comes out of it, I’ll update from time to time if things are really reaching out.

@Adriana – social involvement is forced to say, agree, but it seems that everyone in the fashion industry is trying to look more than clothes-deep. We’ll see how it turns out.

@Mark – It literally freaks me out to know that soon enough my kids will go to school and guns are at anyone’s reach. They all complain and cry out the tragedy, however, nobody seem to actually care enough to do something.

By: Mark Bellinghaus

Mark Bellinghaus — Sun, 17 Feb 2008 20:23:27 +0000

Oh yes, I remember where Benetton put like people with full blown AIDS in their ads and people would still go and buy their boring and stupid looking clothing. I used to love that brand in the 1980′s, it was pretty colorful, but one changes thank goodness.
I’d call Cole’s add up there discriminating if not stupid.
If girls like tattoos that is their arm and no reason for a rich fart like Cole to complain. He should show us his old sagging ass and give us a chance to mock him for that one.
I would print under his ass picture ‘Is that what Gyms are for?’
And: WTF have the tattooed arms of that chick to do with the fact that in the US every 6 minutes someone is getting shut?
Maybe Mr. Super Rick Cole should use a few millions of his company and try to change this stupid and absolutely ridiculous gun law in this country — as the recent shootings just have made very obvious.
The shooter had the weapons LEGALLY purchased at a gun show.
Does anybody give a f. about that one?
No?
I thought so.

By: Adriana Josina

Adriana Josina — Sat, 16 Feb 2008 20:07:18 +0000

Social involment can never be the new fashion. Can never be a trend. In my humble opinion. Social involment is a thing that comes straight from the heart, something you practise on a daily basis without making fuss about it or abuse it to upgrade your sale numbers. Or the profits has to go to the ones in need and a I’m afraid that’s not the case.
I don’t care how much money people spend on stuff they do not really need. That’s their business. But don’t use/abuse “social involment”.

No I’m not offended by it but I shall ignore this kind of campaigns and am very dissapointed that Kenneth Cole couldn’t come up with something new. And you’re right kpriss it does remind me on the Benetton ads too.
So let it be doomed soon as possible…….

By: Linda

Linda — Fri, 15 Feb 2008 19:02:51 +0000

I wouldn’t be surprised if social involvement is the new fashion. I’m sure the marketers are trying to find ways to cater to and to reach out to all ‘types’ of people, as portrayed in the advertisements. I don’t know how successful it would be since some people might fall for it, but others may find it offending.

Nice post, by the way. :)