Fashion with issues! Has been my dream for some time now, but when looking at the actual happening, it’s not so good after all.
Because people long for superficial, because people who love to shop love their own perspective on life, on the world in general, they don’t need lecturing, don’t need a moral guidance or a preacher to sell them clothes. They just need money to buy more and more and more (and, eventually, someone telling them how gorgeous they look with the new acquisitions).
Sometimes I wonder if I’m not getting to personal and too preachy myself when writing the articles like I do. You tell me!
Anyway, this posting is about Kenneth Cole’s new ad campaign. It kinda reminds me some old Benetton ads (with political celebrities or sick people that had such a negative impact on the public, they had to back all up and apologize) – it’s well intended, meaning no harm, on the contrary, trying to involve people that don’t want to be involved. People not only ad-blind but also reality-blind.
11 people were contracted for this advertising campaign. Few of them are in the pictures I chose for you (a wheel chaired 21years old Delmon Dunston, a gay family with their daughter Joanna, Nicoletta and Ruthie Tessler, a prosthetic legged gorgeous young woman Aimee Mullins, a very tattooed young woman Theo Kogan, a 25 years old US soldier injured in Afganistan Channing Moss and a brave young HIV positive Regan Hofmann)
The campaign is shot by Terry Richardson and it’s intended to celebrate the company’s 24th anniversary and announcing changes to the world – the main change would be kennethcole.com and the awearnessblog (where you would only find social issues – homelessness, poverty, the environment with guest bloggers like Joey Pants, former Sopranos actor or Michael Strahan, New York Giants Player).
What do you think? Is social involvement the new fashion? Or it’s a trend doomed to fail soon?
(via kennethcole and racked)