Comments on: DKNY Pro Bicycles Campaign Ended Unsuccessfully

By: Donna Karan Modern Astrology Handbags — StyleFrizz

Donna Karan Modern Astrology Handbags — StyleFrizz — Wed, 18 Jun 2008 00:58:00 +0000

[...] are calling her hypocrite for her so-called environment and spiritual militating while designing/producing utterly expensive clothes and [...]

By: A V Lowe

A V Lowe — Tue, 20 May 2008 09:58:41 +0000

In London Bananarent an ‘entrepreneurial’ venture which was shall we say ‘light on its feet’ had bikes chained – without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO (Anti-Social Behaviour Order).

The NYC DKNY campaign transferred to London where it is effectively a blatant flouting of laws against fly-posting (claiming a loophole that it is a parked bicycle and not an advert – but a quick witted legal mind would then note that the cycle was both unrideable and illegal as it does not have 2 independent braking systems, and therefore not a bicycle) so Westminster Council could take out an ASBO against DKNY, or perhaps even clas this as fly-posting which could carry a fine for each offence (anyone done a bike count?).

The practice gets parked bikes a bad name and blocks space for bona fide cyclists to park

With no brakes the other risk is that someone might actual;ly try an steal one of the bikes and ride it (in that state) so there is also a corporate liability for anyone injured riding or coming into contact with the bike.

Given the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to ‘sponsor’ cycle parking which would have given a far better result in public image – they might also have looked at the move by HSBC in France and the Copenhagen City Cycles to support City Shared Bike schemes by ‘branding the fleet – Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.

Now if DKNY had bothered to ask the cycling community about this….

May all your rides be downhill with a following wind..

A V Lowe and B C Klett

By: Rachel’s Bilson Edie Rose Collection for DKNY — StyleFrizz

Rachel’s Bilson Edie Rose Collection for DKNY — StyleFrizz — Thu, 13 Mar 2008 16:10:05 +0000

[...] so it seemed like such a win-win for us,�?. Coming from a marketing department who was doing some offending work lately, it doesn’t surprise me one [...]

By: Friday Break - Christopher Walken Wonderful Dance — StyleFrizz

Friday Break - Christopher Walken Wonderful Dance — StyleFrizz — Fri, 29 Feb 2008 14:56:44 +0000

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By: Bradly

Bradly — Thu, 07 Feb 2008 21:37:54 +0000

I agree with much of what Andrew said. I think the other aspect of the DKNY project is that a lot of cyclists could care less about a main stream fashion company like DKNY. This whole thing was like a Harvord Student producing a rap video. It just doesn’t fit. I’m sure someone at DKNY thought it was a great idea but they were obviously an outsider to the bike culture.

Andrew was right…They should have repaired the bikes if needed and given them away to children. Or made a donation to an existing bicycle advocacy organization. That could have gotten national attention.

By: Seamus

Seamus — Thu, 07 Feb 2008 17:55:08 +0000

“…honest marketing action…”

Oxymoron if ever I read one

By: andrew andrew

andrew andrew — Thu, 07 Feb 2008 03:22:03 +0000

The Worst Marketing Idea Ever.

Trashes the City. (Litter Bugs)
Ages Poorly.
Bad Taste (in Light of the White Ghost Bikes)
Trying Way Too Hard.
Better to Give The Bikes Away to Kids That Need Them.
Just Gross and Poorly Executed.

we could go on…

By: DKNY orange bicycles - Cult of the Bicycle

DKNY orange bicycles - Cult of the Bicycle — Mon, 04 Feb 2008 19:23:19 +0000

[...] Streetsblog, Bike Blog, Bike Hugger, Gwadzilla and now even Cyclelicious?Not all the attention has been positive, with some people thinking it's too much like the ghost bike memorials. Photo: "DKNY Pro [...]