Modern has never been so graphic before. The new Diane von Furstenberg campaign with Natalia Vodianova is an urban masterpiece.
David Lipman and François-Marie Banier are the eye and the feeling behind the campaign:
“With so many magazine images that are so completely retouched, we’ve gone in the opposite direction, showing the soul of a woman. It is the most beautiful thing I’ve seen in my career. It’s aggressive and strong in the most elegant way.”
Truly surprising words coming from “backstage” of an advertising campaign. I have to agree, everyone knows how frustrating photoshopped pictures are. Pictures meant to show not only close to perfection products but most of all a perfect face or body that doesn’t really exists.
This DVF campaign with mother of three Natalia is closest to us than fashion normally permits it.
I know it’s not very fashion in a wardrobe kind of way, but what do you think about this campaign? For me it looks very alive.