The word is, there’s a new It Handbag for 2008. And that Handbag would cost $1.400. And that Handbag would come from Puma and be available from January 2008 worldwide (some sources even say March 2008 but I play optimistic).
In collaboration with London’s Serpentine Gallery, Puma created The Reality Bag not only to become the next fashion it but also with a higher purpose – each bag sold would raise $100 for the Serpentine Gallery’s Education and Public Programs.

The Reality Bag is made of clever innovative materials using a breakthrough design reflecting the world inside and. Creating the Reality Bag represented the work of multiple artists (John Armleder, John Trembley, Philippe Decreuzat) so the final result is quite original and most of all, unique!
What do you think about Puma Reality Bag? Don’t forget to leave your vote!
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1 comment so far ↓
Puma… for forward thinking people
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