Elizabeth Arden and Iconix Brand Group, the parent company of Jay-Z’s Rocawear brand signed in for a new Rocawear fragrance due sometime in 2008, the first from a line of men’s and women’s fragrances, cosmetics, and skincare products. The Arden Giant is also known for Mariah Carey M Perfume, frangrances from Elizabeth Taylor and Hilary Duff.
Jay-Z stated for the press: “We are excited to partner with an industry giant such as Elizabeth Arden (…) The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”
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2 comments
Have you heard anymore of when this is coming out? I’m sure it won’t be interesting but I like to try everything just in case.
No, haven’t heard of any launch connected to the Rocawear project. (not that I missed it, with all that celebrity beauty or clothing lines out there!) If I’ll hear about that, I’ll update the article!
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